Facebook's Privacy U-Turn
Facebook, one of the world's most successful online businesses, has been pushing our personal privacy boundaries continually since its launch in February 2004. Today, thanks to mainly public pressure, Facebook's owners finally held its hands up to the privacy issues it faces, and have backtracked on their relentless push against their user's privacy, by launching more simple and powerful privacy settings for all 400 Million Facebook users. The heart of the Facebook business model like all social networking models, is the encouragement of its users to sign up and connect with as many individuals as possible, aka "friends". Facebook users are rewarded by adding “Friends”, especially the Facebook’s third party applications which actually profit for the practice. For them individuals with larger audiences of friends means larger advertising revenue. This causes the privacy problem, in that many Faceboo...